In 88 episodes of the Making a Marketer podcast I had never done a show with just me! I have been toying with the idea of creating a brief third episode each month that’s just me sharing what I learned that week, so perhaps this is a “toe dip” into that — I’ll see the … Read More
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Relationships Matter – An Open Thank You Letter
I’m not alone in calling Jessika Phillips a soul sister, but my (core) reason might be a bit different from others. It’s a little unorthodox to write a thank you letter openly as a blog post, but the more I thought about it, the more I thought there are some killer lessons to be learned … Read More
Increase Profit and Innovation Through Inclusivity
Diversity. Equity. Inclusion. These are all words that have become part of our lexicon. They should have always been important and common, of course, and in recent years they have been amplified. Never before had I heard someone put it in dollars and cents… In easy to understand terms where we not only have a … Read More
Business Cards Carry Memories
There are two camps these days. Business cards or no business cards. Some people would rather just pull out their phone and add you on LinkedIn right away. When looking at my first 900 LinkedIn contacts I could tell you exactly how I met all but about 20 of the people. Do you know why? … Read More
Are You Experiencing Inspiration Frustration Like Me?
Finding inspiration is a fickle thing. This fickle pickle must be figured out. I feel like I used to be inspired to write MUCH more than I am these days. I’d have a fleeting thought and it would hit me — I should write about that! I think it’s partly because I’m not traveling as … Read More
Would You Prefer a Conference or an Unconference Experience?
As I head into one of the most fun, most inspiring, most-learning-filled conferences (and weeks) of the year, it’s caused some reflection about Social Media Marketing World (SMMW), and what makes a conference great. I also attended an amazing UN-Conference not too long ago, so I thought I’d write about what this un-conference is all … Read More
Helping you with Social Media Basics & Beyond
Many individuals think they can “do social media” because they’ve been doing it for themselves personally for years. The fact is it’s different for business, and there are some basics that can help you on the right path. Things are constantly changing, and this is how I see it today. Develop content in advance There’s … Read More
Just Do Something
Are folks online who don’t agree with the women’s march feeling threatened or are they uninformed? Is everyone yelling so loud they aren’t actually hearing each other? I’m seeing a lot of people online questioning the women’s march with regard to “what good is it doing?”… “Quit your belly-aching – your candidate lost, so just … Read More
Insight from a Former Event Industry Sales Person
When I worked in sales I never really felt like a sales person. I always felt like I was helping people – because I was – I never ever tried to sell anyone something I didn’t think would benefit them. This was an internal struggle for me… I was building relationships that turned into business–people … Read More
Just Jump
It’s been a really interesting seven months for me both personally and professionally. In September I was struck with the sudden reality that my parents will not always be in my life. Of course, I knew this already, but when you learn your Mom is being tested for lung cancer, it puts that reality right … Read More