Category Archives: san diego

Small Biz is Big Biz

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Growing up the youngest of nine children, the value of a dollar was very strongly impressed upon me over the years. Any item of clothing I wanted my Mom would ask “What else do you have that goes with it?” I wore a uniform five days per week for seven years, so as far as she was concerned I didn’t really need many other clothes anyway (tell that to a 12-year-old these days!). We drank powdered milk, and so on. Because of this I admit I truly do enjoy saving a dime, but as I grow older I’m realizing the value of good service and good business (and a really great vacation!) even more.

I also joke that I’m an anti-wal-mart-ite. That is one store I’ve never been able to get on board with, especially after learning how they force their vendors to lower their prices to such a level that they’re then forced to manufacture overseas. The lure (the volume) is too much to turn down, but then it forces businesses into a place they don’t want to be. I read an article in Fast Company in 2003 called The Wal-Mart You Don’t Know and it stuck with me. It doesn’t even speak of the labor and low-wage issues that come with the monolith, but sheds light on the business, and it’s a must-read.

I’ve come to understand this Wal-Mart way is capitalism in the highest form, and that I’d prefer to patronize smaller businesses. Small business owners might need to charge more than the Wal-Marts and Amazons of the world, but I’m willing to pay it to do even a small part to keep the little guy in business. Today I bought two real-life books with paper pages and all—in an actual bookstore! Upstart Crow is a bookstore & coffee shop located in a tourism-rich area called Seaport Village in San Diego. It’s beyond charming, and evokes feelings of how bookstores used to be, much like “The Shop Around the Corner” in the movie You’ve Got Mail. Most of the stores and restaurants in the Village are owned by small-business owners, and I love it.

According to the Small Business Association (SBA), in 2014 28.5 million small businesses were in operation in the US, 22.7 million of which were single-owner ventures (like my own). It goes on to say that small businesses have been touted as having a huge part in ending the U.S. recession, and that 58% of business owners expected growth in 2015, further encouraging us that the economy is solid.

Do you have small businesses in your community? Show them some love! Buy a book. Buy your flip-flops from the corner surf shop. Hire an independent consultant or a small agency to help you with your marketing… You’ll be helping the economy, in addition to helping individuals vs. the big box corporations.

Ain’t No Shame

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Sometimes I write when I want to get a professional thought or perspective out there. Other times I write when my heart tells me to. Today my heart yelled at me.

Everyone’s trying to make sense of the loss of the late, great Robin Williams. But we won’t ever make sense of it. We might come to grips with it, once the healing has started, but depression is a tricky beast. I was first touched by suicide in high school when a friend’s brother took his life. I thought it was so selfish. I was young and naive at the time, but this is a sentiment I’ve heard many times since then. Included among those times was when I was in a regional leadership role for my sorority when a collegian in one of our chapters committed suicide in 2006. And when a good high school friend took her life in 2009. And again when my friend’s husband took his life in 2013. I’ve come to learn that it’s an illness—depression is a chemical imbalance in the brain and so many more people suffer from it than we even know.

While I personally have never been clinically depressed, I have had some VERY low lows. The lowest came when I was a sophomore in H.S… and other lows have come and gone, but I know it’s NOTHING compared to what people who are truly sick experience. That’s the thing – depression IS a sickness. It’s nothing to be ashamed of because it’s a sickness, just like addiction is. When struck with both? What a horrible combination—a vicious cycle for so many—most of whom we’re familiar with because they’re famous. Chris Farley, Heath Ledger, Philip Seymour Hoffman, Robin Williams… Sadly, these names came to mind VERY quickly, but there are so many more. These people I just listed might have touched our hearts with their talents, but there are one in ten other folks out there who are “regular Joes” and “Jills” who suffer without us knowing.

Circa 80-something – the good ‘ole days… Me, Mindi, Tracy, & Sarah 

Have you considered reaching out to someone in your life who you worry about? Or do you hold back for fear that you’ll hurt their feelings or because it might hurt your relationship? I know I have someone in my life whose depression I worry about all the time, but I’ve never really said anything. I worried about my brother Terry’s alcohol addiction, but I never said anything, and that slowly killed him. Not that I could have changed it, but I do wonder.

I briefly worked for an ad agency that has the task of supporting a local San Diego county (www.Up2SD.org), and now a statewide (www.suicideispreventable.org), campaign to help recognize mental health challenges in others and ourselves. What important work this is! It’s so awesome that government funding is going towards this very important cause. Hopefully it will make a difference.

If you or someone you know needs help or support with depression or addiction, please speak up. But also know THIS: All you can do is try. If something happens with them, it’s not your fault… They say there is no “try,” there is only do or don’t, but that doesn’t apply here – TRY, try, and try again.

Captain My Captain, you are missed – #RIPRobinWilliams. And so are you, Chris, Stephanie, Mindi, Thad… and all of the “regular” people who have left us far too soon.

Visit the Websites above if in CA or www.suicidepreventionlifeline.org nationally… Or call this national suicide hotline number: 1-800-273-8255. There is HELP out there – you DO matter – and there is ZERO shame in raising your hand to ask for help for yourself or someone else. Please do.